Serif Normal Byho 2 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, packaging, posters, editorial, branding, retro, playful, friendly, bookish, soft, expressive display, retro recall, friendly emphasis, bold readability, bracketed, ball terminals, swashy, rounded, bouncy.
A heavy italic serif with rounded, bracketed serifs and noticeably softened corners that give the letterforms a cushioned feel. Strokes are robust with moderate contrast and a gentle, right-leaning slant; joins and terminals often swell into bulb-like endings that read almost as ball terminals. Counters are fairly open for the weight, and curves are broad and smooth, producing a lively rhythm in text. Numerals and capitals share the same chunky, rounded treatment, maintaining consistent color and a slightly quirky, hand-cut smoothness across the set.
Best suited to display sizes where the bold, rounded serif details can be appreciated—such as headlines, posters, and punchy editorial callouts. It also fits branding and packaging that want a vintage-leaning, friendly voice, and can work for short passages or pull quotes where a dense, expressive texture is desirable.
The overall tone is warm and approachable, with a distinct retro personality. Its buoyant curves and softened serif shapes feel informal and cheerful rather than austere, suggesting a classic, old-time flavor with a modern, friendly twist.
The design appears intended to deliver a strong, characterful italic serif that feels classic but not formal, prioritizing charm and emphasis over strict neutrality. Its softened serifs and swelling terminals suggest a goal of high-impact readability with a distinctly playful, retro-tinged flavor.
The italic construction is prominent enough to create motion in headings, and the heavy weight produces strong typographic presence. The combination of wide, rounded forms and swelling terminals creates a distinctive silhouette that stands out even at a glance.