Slab Square Pesi 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Clab' by Eko Bimantara, 'Gold' by FontMesa, 'Equip Slab' by Hoftype, 'Hefring Slab' by Inhouse Type, 'Isento Slab' by Monotype, 'Namyv' by Poloskov, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, traditional, institutional, robust, impact, readability, authority, heritage tone, editorial voice, slab serif, bracketed, square serif, sturdy, compact.
A sturdy slab serif with heavy, squared-off serifs and a largely monolinear, low-contrast stroke structure. The letterforms are broad and evenly weighted, with compact internal counters and firm horizontals that emphasize stability. Serifs read as blocky and assertive, with subtle bracketing in places, while terminals stay crisp and planar rather than tapered. The lowercase keeps a conventional, readable build, and the numerals follow the same solid, straight-sided rhythm for consistent color in text and display.
Well suited to headlines and subheads where a strong, traditional slab serif character is desired, and it holds up effectively for short passages in editorial layouts. It can also support branding, packaging, and signage that benefit from sturdy letterforms and a straightforward, authoritative tone.
The overall tone feels confident and no-nonsense, combining a classic, print-forward voice with an emphatic, poster-ready presence. Its strong slabs and dense color suggest authority and reliability, with an editorial flavor that fits heritage-minded or institutional messaging.
The design appears intended to deliver a classic slab-serif look with maximum solidity and legibility, prioritizing strong structure, consistent weight, and clear silhouettes. Its broad proportions and heavy serifs aim to create a dependable typographic voice that reads as both traditional and impactful.
Across the set, spacing and proportions create an even, dark texture in running text, while the heavy serifs maintain clear word shapes at larger sizes. Round letters remain robust rather than delicate, and the design favors clarity and impact over finesse.