Sans Normal Ambum 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Muller' by Fontfabric, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, packaging, modern, clean, friendly, neutral, tech, clarity, versatility, modernity, neutral branding, interface readability, geometric, rounded, open, crisp, even.
A geometric sans with broad proportions, smooth circular bowls, and largely uniform stroke thickness. Curves are clean and continuous, with rounded counters in letters like O, C, and G, while straight-sided forms (E, F, H, N) stay crisp and orthogonal. Terminals are predominantly flat and decisive, producing a tidy, contemporary texture in text. Numerals follow the same rounded, monoline logic, with an oval 0 and simple, legible forms across the set.
It suits UI and product typography where a clean, contemporary sans is needed, especially for navigation, labels, and dashboards. The wide stance and rounded geometry also work well for branding, packaging, and signage, and it can carry short headlines and subheads with a calm, modern presence.
The overall tone is contemporary and approachable, balancing a neutral, workhorse presence with a slightly friendly softness from its rounded geometry. It reads as practical and confident rather than expressive or decorative, making it feel at home in modern interfaces and brand systems.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency, using simple, rounded construction to stay neutral across many contexts while still feeling modern and friendly.
In the sample paragraph the spacing and rhythm feel steady, with open apertures and generous internal space supporting clarity at larger display sizes. The shapes lean toward a constructed, geometric feel—especially in the circular letters and the consistent curvature—without looking overly stylized.