Sans Normal Jibef 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Classic Grotesque' by Monotype, 'Pragmatica' by ParaType, 'NeoGram' by The Northern Block, 'Nu Sans' by Typecalism Foundryline, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, modern, energetic, loud, impact, motion, headline emphasis, branding, slanted, oblique, compact, blocky, high-impact.
A heavy, slanted sans with broad proportions and tightly built shapes. Strokes are thick and consistent with only modest modulation, and terminals read clean and blunt rather than calligraphic. Curves are generously rounded (notably in C/O/S), while diagonals in A/K/V/W/X carry a strong forward momentum. The lowercase follows a single‑storey construction for a and g, with a sturdy, rounded rhythm and relatively short extenders that keep lines feeling compact at display sizes. Numerals are similarly weighty and slightly condensed in their counters, maintaining a unified, poster-like texture.
Best suited to headlines, posters, and short bursts of copy where strong emphasis is needed. It works well for sports and performance-oriented branding, promotional graphics, packaging callouts, and bold editorial display use where the slanted, wide forms can convey motion and urgency.
The overall tone is punchy and energetic, with a forward-leaning stance that feels sporty and promotional. It reads confident and attention-seeking—more about impact and motion than quiet neutrality.
The design appears intended as a high-impact display sans that combines broad, rounded forms with an assertive italic stance. Its consistent heaviness and compact texture suggest a focus on punchy branding and promotional typography rather than extended body text.
In text settings the dense weight and strong slant create a dark typographic color and a fast, rightward flow; spacing looks tuned for headlines where letter shapes can interlock visually without appearing fragile. Round counters stay open enough to remain recognizable, but the mass of the strokes makes the design most comfortable at larger sizes.