Sans Normal Kulih 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', and 'Helvetica World' by Linotype; 'Applied Sans' and 'Arial Nova' by Monotype; and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, loud, impact, motion, modernity, clarity, oblique, rounded, geometric, compact, punchy.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. Curves are broad and even, with large counters and softened joins that keep the dense weight from feeling brittle. The slant is consistent across capitals, lowercase, and numerals, and proportions lean slightly compact with sturdy verticals and assertive diagonals. Letterforms favor simple construction (single-storey a and g), with clear, open apertures and a strong, even color in text.
This style is well suited to short, high-impact applications such as headlines, posters, apparel graphics, and brand marks that benefit from a sense of speed. It can also work for packaging callouts and promotional copy where strong presence and quick readability are priorities.
The overall tone is energetic and forward-leaning, combining a sporty urgency with a clean contemporary feel. Its mass and slant project confidence and motion, reading as bold and attention-seeking without becoming decorative.
The font appears designed to deliver a modern, high-energy voice through a bold oblique stance and rounded, geometric forms. Its simplified construction and even texture suggest an emphasis on strong display performance and cohesive typographic color in prominent settings.
Numerals are robust and rounded, matching the letterforms’ smooth curvature and maintaining a consistent rhythm in sequences. The design’s uniform stroke treatment and generous counters help preserve clarity at larger display sizes while keeping a tight, impactful silhouette.