Serif Normal Itvu 2 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Apud', 'Mafra Condensed', 'Mafra Deck Condensed', 'Mafra Dispay Condensed', and 'Mafra Headline Condensed' by Monotype (names referenced only for comparison).
Keywords: books, editorial, headlines, magazines, invitations, classic, literary, formal, refined, text reading, classic tone, editorial polish, formal voice, bracketed, hairline, crisp, calligraphic, oldstyle figures.
A high-contrast serif with crisp hairlines, weighty vertical stems, and distinctly bracketed, wedge-like serifs. The letterforms show a traditional, calligraphic stress and a slightly lively rhythm, with capitals that feel dignified and proportionally generous. Lowercase shapes are moderately compact with clear apertures; curves and joins are smooth, and terminals often finish in sharp, tapered points. Numerals appear oldstyle (text figures), with varying heights and pronounced contrast, matching the overall classical texture.
Well-suited to book typography, long-form editorial settings, and magazine design where a classic serif texture is desired. It also works effectively for refined headlines, pull quotes, and formal collateral such as invitations or programs, particularly when set with comfortable leading and not too small.
The font conveys a scholarly, bookish tone with a refined, slightly dramatic elegance. Its sharp hairlines and formal proportions suggest tradition and authority, lending a composed, editorial voice rather than an overtly modern or casual one.
The design appears intended to deliver a conventional, literary serif voice with strong typographic contrast and polished, traditional detailing. Its proportions and stroke modulation aim for an authoritative reading experience while providing enough sharpness to stand out in editorial display roles.
In continuous text the contrast creates a bright, sparkling page color, especially at larger sizes. The italics are not shown; the roman’s details—particularly the thin crossbars and delicate serifs—imply best performance with adequate size and print/display conditions where fine strokes won’t break up.