Slab Normal Otra 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, sturdy, playful, posterish, high impact, friendly display, vintage feel, sturdy readability, chunky, softened, rounded, blocky, ink-trap-like.
A heavy, blocky slab serif with broad proportions and compact counters. Strokes are uniformly thick and the joins are softened, giving the silhouettes a slightly cushioned, stamped look rather than sharp-edged geometry. Serifs read as short, squared slabs with rounded corners, and terminals tend toward blunt cuts. Spacing and widths vary by glyph, producing an organic rhythm in text while maintaining consistent mass and a strong, even color.
Best suited to short, high-impact settings such as headlines, posters, event graphics, packaging, and storefront-style signage. It can also work for logo wordmarks where a friendly, substantial slab presence is desired, but the dense counters suggest using generous sizes and comfortable tracking for longer passages.
The overall tone feels approachable and throwback, combining robustness with a gentle, humorous warmth. Its chunky forms and softened corners evoke vintage signage and display typography, reading confident and inviting rather than formal or technical.
The design appears intended as a dependable, high-visibility slab serif with a softened, nostalgic flavor—aiming for strong readability and attention-getting weight while keeping the voice approachable and informal.
Curves in letters like C, S, and O stay very full, while interior counters are relatively tight, which boosts impact at larger sizes. The lowercase maintains a simple, sturdy construction with clear, uncomplicated shapes that favor bold personality over delicacy.