Slab Square Omvu 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Prima Serif' by Bitstream (names referenced only for comparison).
Keywords: body text, editorial, book design, magazines, branding, scholarly, trustworthy, traditional, serious, legibility, durability, authority, print text, editorial tone, slab serif, bracketed, blocky, sturdy, bookish.
A sturdy slab-serif with prominent, squared serifs and a mostly vertical, upright stance. Strokes are fairly even with moderate contrast and clear, crisp joins, giving the letters a firm, constructed feel. Proportions run on the wide side with open counters and a steady rhythm, while the serifs and terminals stay consistent across uppercase, lowercase, and figures for a cohesive page color.
Well-suited to body copy in books, magazines, and reports where a solid serif can maintain clarity over long passages. It can also anchor headlines, pull quotes, and institutional or heritage-leaning branding where a confident, traditional tone is desired.
The overall tone is classic and dependable, with an academic and editorial voice. Its strong slabs and wide stance lend authority and clarity, suggesting printed matter, reference text, and institutional communication rather than playful or delicate settings.
Likely designed to provide a readable, print-oriented slab serif that balances strong, square serifs with a calm rhythm for continuous text. The wide proportions and consistent detailing suggest an emphasis on durability, clarity, and an authoritative editorial presence.
The shapes emphasize legibility through open forms and straightforward construction; the numerals read clearly at text sizes and keep the same robust serif treatment as the letters. The sample text shows an even texture and stable baseline, supporting comfortable long-form reading.