Serif Normal Boboj 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Asikue' by Kereatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, robust, cheerful, storybook, approachability, display impact, nostalgia, bold readability, bracketed, rounded, soft, bulbous, compact counters.
A heavy, soft-edged serif with pronounced bracketed terminals and a distinctly rounded silhouette. Strokes are thick and steady with moderate contrast, and many joins swell slightly, creating a cushioned, ink-rich feel. Serifs read as short and chunky rather than sharp, and counters tend to be compact, contributing to a dense, high-impact texture. The uppercase has broad, confident proportions, while the lowercase keeps a sturdy, upright stance with clearly differentiated shapes and minimal calligraphic slant.
Best suited to headlines and short blocks of copy where its heavy color and soft serifs can read as intentional personality. It works well for packaging, signage, and branding that benefit from a bold, friendly presence, and for retro-leaning promotional materials where a compact, high-contrast-in-mass texture is desirable.
The overall tone is warm and approachable, leaning toward a nostalgic, display-friendly voice. Its rounded weight distribution and chunky serifs give it a playful, slightly old-fashioned flavor that feels at home in casual, characterful settings rather than formal editorial typography.
The design appears intended to deliver strong impact while staying approachable, using rounded brackets and compact counters to avoid harshness at large sizes. It prioritizes a cohesive, characterful silhouette and a dense typographic color that holds attention in display contexts.
In text settings the rhythm appears dark and continuous, with strong emphasis on vertical stems and tight interior spaces. The numerals and capitals carry the same soft, bracketed terminal language, helping headlines and mixed-case copy feel visually unified.