Sans Normal Idgow 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, lively, approachable, hand-drawn, informality, warmth, motion, approachability, everyday text, rounded, soft, slanted, informal, playful.
A slanted sans with rounded, softly modeled strokes and gently irregular curves that evoke quick marker or brush-pen lettering. Terminals are smooth and slightly tapered, with minimal contrast and an overall airy, open construction. Counters are generous and shapes lean toward circular and elliptical forms, giving letters like O, C, and G a buoyant feel. The rhythm is loose and human, with small variations in join angles and stroke endings that keep the texture from feeling mechanical while staying legible at text sizes.
Well-suited to branding that wants an approachable tone, as well as packaging, café/restaurant materials, and casual editorial callouts. It performs nicely in posters, social media graphics, and short-to-medium text where a friendly italic voice helps create momentum without sacrificing clarity.
The font reads as friendly and conversational, with a light, personable energy. Its italic stance and rounded forms suggest motion and spontaneity, making it feel informal and welcoming rather than corporate or strict.
Designed to provide an easygoing italic sans voice that bridges clean signage-like simplicity with handwritten warmth. The aim appears to be a versatile, legible display/text hybrid that feels personal and energetic while remaining visually tidy.
Uppercase forms are simplified and clean, while lowercase letters add more handwritten character (notably the single-storey a and g, and the looped descenders). Numerals follow the same soft, rounded logic, with clear silhouettes that remain readable in running text.