Sans Normal Kidov 2 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Pragmatica' by ParaType, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, dynamic, sporty, technical, clean, modern clarity, forward motion, clean utility, geometric tone, oblique, geometric, rounded, monoline, open counters.
This typeface is a slanted, monoline sans with broadly proportioned letterforms and smooth, rounded curves. Strokes maintain an even thickness with minimal contrast, while terminals are clean and largely unadorned. The geometry leans toward circular and elliptical construction, giving bowls and counters a generous, open feel. Spacing and rhythm read steady and contemporary, with the italic angle adding forward motion without introducing calligraphic modulation.
It performs well in short, prominent text such as headlines, branding lines, product naming, and poster typography where the slant can add momentum. The open shapes and even strokes also make it a practical option for UI labels, navigation, and wayfinding-style signage that benefits from clean, modern readability.
The overall tone is energetic and contemporary, with a streamlined, no-nonsense voice. Its slant and wide stance suggest speed and confidence, making it feel suited to modern interfaces and brand moments that want to read as active and current rather than formal.
The design appears intended to deliver a modern, geometric sans voice with an italicized sense of motion, balancing clarity with a distinctive forward-leaning posture. It prioritizes smooth curves, consistent stroke weight, and a contemporary rhythm suitable for both display and functional text settings.
Uppercase forms appear straightforward and geometric, while the lowercase keeps a compact, highly legible silhouette that holds together well in paragraph settings. Numerals match the same smooth, monoline logic and feel consistent in weight and presence alongside the letters.