Sans Normal Onluv 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, straightforward, friendly, modern, pragmatic, headline impact, clarity, everyday utility, strong branding, compact counters, crisp terminals, geometric, high impact, solid rhythm.
This is a heavy, clean sans with rounded, open curves and compact counters that keep the texture dense and punchy. Strokes are largely uniform, terminals are crisp, and the overall construction feels geometric with softened edges rather than sharp, technical forms. Proportions are steady and readable, with clear differentiation between uppercase and lowercase and a consistent rhythm that holds up well at display sizes.
Well suited for headlines, subheads, posters, packaging, and brand marks that need a sturdy, contemporary voice. It can also work for UI labels, navigation, and callouts where high contrast against the background and quick recognition are priorities, though the dense color and tighter counters suggest it will be most comfortable above small body-text sizes.
The tone is confident and straightforward, with a friendly, contemporary practicality rather than a decorative or expressive mood. It reads as approachable and workmanlike—suited to clear communication where you want presence without drama.
The design appears aimed at delivering strong, legible letterforms with a modern, no-nonsense feel. Its weight and tidy geometry suggest it’s meant to hold attention in short bursts of text while staying neutral enough to support a wide range of visual systems.
Round letters like O/C/G keep a smooth, even curvature, while angular forms like A/V/W/X maintain clean joins that add to the font’s sturdy, structured feel. Numerals match the overall weight and simplicity, supporting the same clear, assertive texture as the letters.