Sans Normal Valiw 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, invitations, playful, handmade, quirky, casual, retro, add texture, humanize sans, playful display, diy character, monoline, rounded, soft corners, dotted texture, stenciled breaks.
A rounded, monoline sans with open curves and simplified geometry, built from smooth arcs and straight segments. The most defining feature is a repeated dotted/eroded texture that interrupts strokes and creates small gaps, giving letterforms a distressed, perforated look without changing the underlying structure. Terminals are generally soft and rounded, counters are generous, and the overall rhythm is even, with slightly irregular edge behavior from the texture rather than from the skeleton.
Works best for short-to-medium setting where the perforated texture can be appreciated—posters, display headlines, packaging, craft/food brands, and playful editorial callouts. It can also serve as a secondary text face in designs that want a casual, tactile accent, especially at moderate-to-large sizes.
The dotted break-up reads as playful and crafty, like ink skipping through a porous stencil or a worn marker line. It feels informal and friendly, with a lightly retro, DIY sensibility that adds character without becoming aggressive or heavy.
The design appears intended to take a clean, rounded sans skeleton and inject a tactile, imperfect surface through deliberate stroke interruptions. The goal seems to be approachable readability paired with a distinctive, decorative texture suitable for expressive display use.
The texture is consistently applied across uppercase, lowercase, and numerals, so the font’s personality remains stable in longer text. At smaller sizes the dotted interruptions may visually merge, while at larger sizes the perforation becomes a prominent decorative detail.