Sans Normal Obrod 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Fact' and 'FreeSet' by ParaType; 'Acorde' by Willerstorfer; and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, retro, playful, confident, high impact, display clarity, approachable tone, simple geometry, geometric, rounded, compact, chunky, soft corners.
A heavy, geometric sans with broad, rounded outer curves and compact, sturdy internal counters. Strokes are thick and even, with minimal modulation, creating a dense, high-impact texture in words. Terminals are largely blunt with subtly softened corners, and curves read as near-circular, especially in C/G/O/Q and the bowls of B/P/R. Proportions feel slightly condensed in the lowercase, with a straightforward two-storey "a" and single-storey "g"; punctuation-like details (such as the i/j dots) are squared and firmly set, reinforcing the blocky, poster-like rhythm. Numerals are wide and weighty, designed to hold their shape at display sizes.
Best suited to headlines and short bursts of text where maximum presence is desired—posters, brand marks, packaging, and bold signage. It can also work for UI or labels when used sparingly at larger sizes, where the compact counters remain clear.
The font conveys a bold, approachable tone with a retro-leaning, athletic energy. Its chunky shapes and rounded geometry give it a friendly, playful confidence while still feeling sturdy and emphatic.
The design appears intended as a robust display sans that prioritizes impact and clarity through simplified, rounded geometry. It aims to deliver a confident, approachable voice with a clean, contemporary structure and a hint of classic, poster-era weight.
In longer lines the heavy color and tight internal spaces create a strong, continuous black mass, making it most comfortable when set with generous size and breathing room. The overall rhythm is consistent and stable, emphasizing legibility through simple geometry rather than fine detail.