Slab Square Ogty 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Edit Serif Arabic', 'Edit Serif Cyrillic', and 'Edit Serif Pro' by Atlas Font Foundry; 'FF Milo Serif' by FontFont; 'Alkes' by Fontfabric; 'Marat' by Ludwig Type; 'Clara Serif' by Signature Type Foundry; and 'Dolly Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports print, confident, editorial, vintage, collegiate, sturdy, impact, tradition, stability, visibility, blocky, bracketed, high-impact, compact counters, assertive.
A heavy slab-serif with broad proportions, pronounced bracketed serifs, and largely squared-off terminals. Strokes are thick and steady with moderate contrast and rounded joins that soften the otherwise blocky silhouette. Counters are relatively compact, giving the letters a dense, weighty texture, while the lowercase shows sturdy, readable forms with single-storey a and g. Numerals and capitals share the same bold, grounded construction, producing an even, impactful rhythm in lines of text.
Best suited to headlines, posters, and brand marks where a bold, sturdy voice is needed. It also fits packaging and editorial cover typography that benefits from a classic slab-serif presence, and can work well for sports or collegiate-themed materials where strong, blocky letterforms are desirable.
The overall tone feels confident and traditional, with a strong print-era and collegiate flavor. Its chunky slabs and compact interior space project authority and robustness, reading as straightforward and no-nonsense rather than delicate or refined.
The design appears intended to deliver maximum impact with a classic slab-serif framework: wide, weighty letterforms, supportive bracketed serifs, and a consistent, print-friendly rhythm. It prioritizes strong presence and clear word shapes for display settings.
In the text sample, the dark color and dense counters create a strong typographic “color” that favors display sizes. The bracketed slabs help guide the eye across words, but the weight and tight interior spaces can make long passages feel visually heavy at smaller sizes.