Sans Normal Elkih 7 is a very light, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, airy, modern, delicate, elegant, refined, elegance, modernity, editorial tone, minimalism, light emphasis, monoline, rounded, minimal, slanted, linear.
A very thin, monoline sans with a consistent rightward slant and gently rounded bowls. Curves are drawn with smooth, open arcs, while straight strokes stay crisp and lightly tensioned, giving forms a clean, linear feel. Proportions lean tall and compact, with simplified joins and restrained terminals that keep counters open and the overall texture light and even.
Best suited to headlines, subheads, and short passages where its thin strokes and slanted rhythm can read as elegant rather than faint. It works well for branding, beauty/fashion applications, packaging, and refined poster typography, especially with generous tracking and ample whitespace.
The overall tone is quiet and sophisticated, with a fashion-forward, editorial polish. Its fine strokes and continuous slant convey finesse and subtle motion rather than emphasis or robustness.
The design appears intended to deliver a minimalist italic voice for contemporary communication—sleek, unobtrusive, and visually light—while staying neutral enough to pair with stronger companion fonts.
Several shapes show intentional simplification (e.g., open apertures and streamlined diagonals), which helps maintain clarity at display sizes. The numerals follow the same slender, rounded construction, keeping a cohesive rhythm across text and figures.