Sans Normal Aknuv 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, approachable, clean, confident, impact, clarity, approachability, modernity, simplicity, geometric, rounded, high-contrast, sturdy, open.
A heavy, geometric sans with broadly circular bowls and smooth, continuous curves paired with straight, crisply cut terminals. Strokes appear largely even, with subtle optical modulation in joins and curves that keeps counters open and forms from clogging at display sizes. Uppercase proportions feel wide and stable with a round O and a clean, simple G; the lowercase follows the same geometric logic with a single-storey a and g, a compact ear on r, and a y with a clean diagonal tail. Numerals are similarly rounded and substantial, with a very circular 0 and straightforward, legible constructions across the set.
Best suited for headlines and short-to-medium text where a bold, friendly presence is desired, such as branding systems, packaging, posters, and retail or wayfinding signage. It also works well for UI labels and callouts when you want warmth and clarity without decorative elements.
The overall tone is friendly and contemporary, leaning toward a playful, approachable modernism rather than strict industrial neutrality. Its roundness and soft geometry make it feel inviting, while the weight and crisp cuts keep it assertive and headline-ready.
The font appears designed to deliver a contemporary geometric voice with approachable softness, optimizing for clear, high-impact reading in display contexts while keeping mixed-case text cohesive and easy to scan.
The design maintains a consistent rhythm across mixed-case text, with generous inner shapes and clear letter separation that helps maintain legibility in dense settings. Diagonal letters (like V, W, X, Y) read sharp and energetic, contrasting nicely with the dominant circular motifs.