Sans Normal Likir 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Roihu' by Melvastype, 'Morandi' by Monotype, 'June Pro' by Schriftlabor, 'Gloriola' by Suitcase Type Foundry, 'Kappa' by W Type Foundry, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display strength, rounded, oblique, soft corners, compact, chunky.
A heavy, oblique sans with compact, rounded letterforms and a sturdy, low-contrast stroke. Curves are broad and smooth, while terminals are clean and slightly softened, giving counters a generous, circular feel (notably in O, Q, and 0). The overall rhythm is tight and confident, with short extenders in the lowercase and a clear, bold italic slant that reads consistently across caps, lowercase, and numerals.
This font suits bold headlines, promotional copy, and poster typography where a strong slanted voice is needed. It works well for sports branding, apparel graphics, and packaging that benefits from compact, high-impact letterforms and friendly geometric rounding.
The tone is energetic and approachable, combining a sporty forward lean with friendly rounded shapes. Its weight and slant create urgency and impact, while the smooth geometry keeps it from feeling harsh or technical.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while maintaining broad, rounded forms for approachability. Its consistent construction across cases and figures suggests a focus on cohesive, attention-grabbing display typography.
The numerals are thick and highly legible, with simple, open shapes that match the letters’ rounded construction. Diagonal-heavy forms (like K, V, W, X, and the italicized a/e) emphasize motion, making the face feel dynamic even at large display sizes.