Sans Normal Uhgis 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry, 'DuGrotesk' by Dutype Foundry, and 'Urania' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, impact, clarity, brand voice, contemporary utility, geometric, sturdy, crisp, open, compact.
A heavy, geometric sans with broad, even strokes and clean terminals. Curves are largely circular and smooth, while joins and diagonals stay crisp, giving letters a sturdy, compact silhouette. Counters are generally open for the weight, and the lowercase shows a single-storey “a” with straightforward, utilitarian constructions elsewhere. Numerals and caps share a consistent, solid rhythm suited to large sizes, with occasional idiosyncratic details (notably in “Q” and “W”) that add distinctiveness without disrupting overall coherence.
This font is best suited to headline and display settings where its dense weight and geometric clarity can project impact—such as posters, branding systems, packaging, and signage. It can also work for short UI labels or callouts when strong emphasis is needed, while longer passages may require generous sizing and spacing to maintain comfort.
The overall tone is modern and self-assured, with a pragmatic, no-nonsense clarity. Its rounded geometry softens the weight, keeping the voice approachable rather than aggressive, while the dense color on the page reads confident and emphatic.
The design appears intended to deliver bold, contemporary communication through simple geometric forms and consistent, high-impact lettershapes. Its straightforward construction suggests an emphasis on clarity and brand-forward presence, with a few distinctive glyph decisions to keep the voice recognizable.
The sample text shows strong, dark typographic color and tight-looking interior space in letters like “e,” “s,” and “a,” which reinforces impact in headlines. Some forms have slightly unconventional treatments that can serve as subtle brand cues when used prominently.