Sans Superellipse Elru 7 is a regular weight, narrow, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sports graphics, tech ui, futuristic, technical, sporty, sleek, dynamic, modernize, add motion, space saving, systematic geometry, display impact, oblique, condensed, rounded corners, squared curves, sharp terminals.
A condensed oblique sans with a strong superelliptical construction: bowls and counters are built from rounded-rectangle curves rather than true circles, and corners soften into radiused turns. Strokes are mostly monolinear with subtle modulation from the slant, and terminals are predominantly straight, often cut on angles for a fast, engineered look. Spacing is compact and rhythmic, with tall proportions and tight apertures that keep the texture dense and continuous in lines of text. Figures follow the same squared-round logic, with streamlined shapes and consistent corner radii across the set.
Best suited for short-to-medium display settings where its condensed, forward-leaning rhythm can communicate speed and modernity—headlines, posters, product branding, esports/sports graphics, and tech-themed interfaces. It can work for brief captions or labels when space is tight, but its compact apertures and oblique stance favor larger sizes and higher contrast layouts.
The overall tone feels aerodynamic and modern, with a motorsport/tech UI energy driven by the forward slant, condensed width, and squared-round geometry. It reads as efficient and performance-oriented rather than friendly or classic.
The font appears designed to merge a utilitarian sans structure with a stylized superelliptical vocabulary, prioritizing a cohesive, engineered silhouette and a sense of forward motion. The consistent rounded-rectangle curves and angled terminals suggest an intention to perform in contemporary, technology- and performance-oriented visual systems.
The design leans on repeated rounded-corner motifs, giving the face a coherent system feel across uppercase, lowercase, and numerals. The oblique angle and angular cuts at joins and terminals add motion, while the softened corners prevent the texture from becoming harsh at larger sizes.