Sans Normal Etkom 7 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, editorial, packaging, posters, airy, delicate, modern, elegant, refined, elegant display, minimal branding, light editorial, premium tone, modern clarity, monoline, hairline, rounded, open apertures, slanted.
A hairline, monoline sans with a consistent rightward slant and softly rounded geometry. Curves are drawn with large, clean arcs and minimal modulation, while straight strokes stay taut and evenly weighted. The proportions feel open and lightly spaced, with generous counters in letters like O, C, and e, and a generally streamlined construction that keeps shapes uncluttered. Terminals are simple and unadorned, favoring crisp stops over pronounced flares, giving the overall texture a smooth, continuous rhythm.
Best used at display sizes where the hairline strokes can remain intact—such as headlines, brand marks, editorial openings, packaging, and poster typography. It can work for short UI labels or captions only in high-contrast, well-rendered environments, but it is most comfortable in spacious layouts with ample size and leading.
The tone is quiet and refined, with an airy, fashion-forward lightness. Its slender strokes and gentle italics impart a graceful, understated sophistication rather than assertive display energy. The result feels contemporary and minimal, suited to clean, curated visual systems.
The design appears intended as a minimalist, italic-forward sans for elegant display typography, prioritizing lightness, smooth curves, and a clean rhythm over robustness at small sizes. It aims to deliver a contemporary, refined voice that pairs well with restrained layouts and premium visual identities.
Distinctive, simplified forms stand out in the numerals and diagonals, which read as clean and geometric at larger sizes but become fragile at small sizes due to the extremely thin strokes. The slanted posture adds motion and elegance, while the round constructions keep the voice friendly and approachable rather than technical.