Print Simug 7 is a bold, narrow, medium contrast, upright, very short x-height font.
Keywords: posters, packaging, social media, headlines, greeting cards, playful, friendly, casual, handmade, cheerful, handwritten feel, casual display, human warmth, energetic texture, brushy, rounded, bouncy, informal, lively.
This font has a brush-pen, marker-like construction with rounded terminals and visibly variable stroke pressure. Letterforms are compact and slightly bouncy, with irregular curves and subtly shifting widths that preserve a hand-drawn rhythm. Strokes often swell through turns and taper at ends, creating a soft, organic texture across lines. Capitals are simple and chunky, while lowercase forms stay tight and looped, with small counters and a generally compact interior space.
It works best for short to medium-length display text where a human, informal voice is desirable—such as posters, product packaging, social media graphics, invitations, and greeting cards. It can also support brand accents or pull quotes when paired with a calmer text face for longer reading.
The overall tone is upbeat and approachable, with a spontaneous, handwritten energy that feels conversational rather than formal. Its soft edges and lively stroke modulation give it a warm, personal character suited to friendly messaging and expressive headings.
The design appears intended to emulate quick, confident hand lettering made with a brush pen or thick marker, prioritizing personality and warmth over strict uniformity. Its compact, energetic forms aim to deliver an expressive, friendly impact at display sizes.
Spacing appears intentionally uneven in a natural way, which enhances the handwritten realism but can create a busy texture in longer passages. Numerals follow the same casual brush logic, with simplified shapes and rounded joins that keep them visually consistent with the letters.