Sans Normal Asrah 17 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, clean, friendly, technical, versatility, readability, contemporary tone, system coherence, geometric, rounded, open, crisp, even.
A clean sans with largely geometric construction, using circular bowls and smooth arcs paired with straight, vertical terminals. Stroke weight is even and consistent, with minimal contrast and crisp joins that keep counters open and legible. Proportions feel balanced and contemporary: round letters are near-circular, verticals are steady, and diagonals (V, W, X, Y) are sharp without becoming spiky. Numerals follow the same rational geometry, with a simple, readable rhythm suited to continuous text.
Works well for interface and product typography where clarity and consistency matter, and it scales comfortably from small UI labels to large headlines. The geometric clarity and open shapes also suit branding systems, editorial subheads, signage, and packaging that benefit from a clean, contemporary voice.
The overall tone is modern and neutral with a subtly friendly feel from the rounded forms and open counters. It reads as practical and straightforward rather than expressive, making it easy to place in contemporary brand and interface contexts.
Likely designed as a versatile, general-purpose sans that prioritizes neutral readability and a modern geometric rhythm. The restrained detailing and open, rounded construction suggest an aim to stay unobtrusive in long passages while still looking crisp and current in display settings.
Spacing appears comfortable and even in the paragraph sample, supporting smooth word shapes and consistent texture. The lowercase shows simple, workmanlike forms (single-storey a and g) that reinforce a contemporary, approachable voice without ornament.