Serif Normal Ifmoj 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, refined, trustworthy, readability, tradition, versatility, clarity, bracketed, calligraphic, crisp, open, balanced.
This serif features bracketed, gently tapered serifs and a calm, even rhythm. Strokes show modest modulation with clear thick–thin transitions, especially in curved letters, while maintaining sturdy main stems and clean joins. Proportions feel traditional with relatively open counters and a slightly generous set that keeps letterforms from feeling cramped. The lowercase is straightforward and readable, with a two-storey “g” and “a” and compact, well-contained bowls; numerals are lining and align cleanly with the cap height.
It is well-suited to body text in books, magazines, and editorial layouts where a stable, familiar serif texture is desired. It can also support formal documents, reports, and brand systems that need a traditional, trustworthy voice, while remaining clear in larger display sizes for headings and pull quotes.
The overall tone is bookish and established, projecting authority without feeling heavy. Its restrained contrast and traditional construction read as editorial and institutional, with a quiet elegance suited to long-form reading.
The design appears intended as a conventional text serif optimized for comfortable reading and typographic neutrality, combining classical proportions with crisp, well-defined details. Its goal seems to be dependable versatility across continuous text and common publishing applications.
Capitals are stately and well-proportioned, with round forms (C, O, Q) staying smooth and controlled; the Q uses a subtle, classic tail. Diacritics and punctuation shown in the sample text remain unobtrusive, supporting a consistent texture across lines.