Sans Contrasted Hiry 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, assertive, retro, friendly, chunky, attention grabbing, retro flavor, friendly display, signage look, dense texture, rounded corners, soft terminals, ink-trap feel, closed apertures, high impact.
A heavy, blocky sans with wide proportions and softly rounded corners. Strokes are generally thick with visible modulation in key joins and curves, creating a subtly contrasted, carved look rather than a purely monoline build. Counters are compact and apertures tend to close down, while terminals are blunt and slightly softened, producing a dense, poster-like texture. The lowercase features single-storey forms and a sturdy, squared rhythm, with a short-armed t and a compact, angular-shouldered r that reinforce the chunky construction.
Best suited for high-impact display settings such as headlines, posters, packaging, and bold brand marks where its chunky silhouettes can do the talking. It can work for short subheads or callouts, but the dense counters and tight apertures make it less ideal for long-form text at smaller sizes.
The overall tone is bold and upbeat, with a retro, display-driven personality. Its softened geometry and chunky massing feel friendly and approachable, while the tight counters and strong silhouettes add a confident, attention-grabbing presence.
Likely designed as a contemporary display sans that echoes mid-century and industrial signage cues while staying friendly through rounded corners and softened terminals. The subtle contrast and join shaping appear intended to preserve clarity in heavy weights and to add character beyond a purely geometric build.
The design shows an ink-trap-like shaping at some interior corners and joins, which helps keep forms from clogging as weight increases. Wide characters and compact counters create strong word shapes that read best when given breathing room through generous tracking and leading.