Sans Normal Orbay 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Facit' by Just Another Foundry, 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, 'Open Sans Soft' by Matteson Typographics, 'Qamari Sans' by NamelaType, 'Acorde' by Willerstorfer, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, friendly, confident, modern, approachable, utilitarian, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, high-clarity, sturdy.
A heavy, geometric sans with broad, rounded curves and crisp, straight terminals. The forms feel compact and strongly built, with large internal counters and consistent stroke thickness that keeps letterforms stable at display sizes. Uppercase characters are wide and simple, with circular bowls and clean joins; lowercase shows a single-storey a and g and a short, squared-off t, reinforcing a contemporary, functional rhythm. Numerals are similarly robust and open, with clear, straightforward silhouettes.
Best suited to headlines and short text where a solid, attention-getting presence is needed—such as posters, signage, packaging, and brand wordmarks. It can also work for UI labels or navigation elements when a strong typographic hierarchy is desired, provided sizes and spacing preserve its open counters.
The overall tone is direct and friendly: strong enough to feel assertive, but rounded enough to read as approachable rather than severe. Its simple geometry and even color give it a contemporary, no-nonsense voice suited to clear messaging.
The design appears intended to deliver a dependable, modern sans for high-impact communication, using simple geometric construction and rounded forms to balance firmness with approachability. It prioritizes immediate legibility and consistent texture across mixed-case and numerals.
Spacing and sidebearings appear generous for the weight, helping counters stay open and preventing clumping in dense settings. The design favors clarity over nuance, with minimal modulation and an intentionally reduced, consistent detail level across shapes.