Sans Normal Kimop 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: sports branding, headlines, posters, logotypes, packaging, sporty, dynamic, confident, retro, convey motion, maximize impact, modernize branding, headline clarity, oblique, rounded, compact, clean, punchy.
A slanted, heavy sans with smoothly rounded curves and a compact overall footprint. Strokes stay fairly even throughout, with only subtle modulation, and terminals are clean and blunt rather than flared. The italic angle is pronounced, giving letters a forward lean and tight rhythm; counters remain open and legible despite the weight. Numerals and capitals are sturdy and slightly squashed in feel, with a generally geometric, rounded construction.
Best suited to display work where speed and impact matter: sports branding, event graphics, automotive or action-oriented promotions, and bold editorial headlines. It can also work for short callouts, product names, and packaging accents where a compact italic sans helps differentiate hierarchy without resorting to decorative styling.
The overall tone is energetic and assertive, with a fast, “in-motion” feel that reads as sporty and performance-oriented. Its compact, bold shapes add confidence and immediacy, while the smooth curves keep it friendly rather than aggressive. The look also carries a mild retro flavor reminiscent of classic athletic and automotive graphics.
The design appears intended to deliver a streamlined, modern-leaning italic sans that conveys motion and strength while staying clean and broadly usable. By combining rounded geometry with substantial weight and a consistent oblique angle, it aims to produce immediate impact in branding and display settings.
Lowercase forms appear relatively compact with short extenders and a concise x-height, helping create dense, headline-ready lines. The slant and weight together create strong word shapes, especially in all-caps, while maintaining clear separation between characters in running text at larger sizes.