Sans Contrasted Fido 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids, stickers, playful, quirky, chunky, friendly, cartoonish, playfulness, handmade, expressiveness, display impact, rounded, soft, blobby, bouncy, irregular.
A heavy, soft-edged sans with inflated, blob-like forms and rounded terminals. Strokes show noticeable modulation, with thicker main stems and pinched joins that create a hand-cut, slightly wobbly rhythm. Counters are generally small and often asymmetrical, and several glyphs lean into lumpy geometry and uneven widths for a deliberately organic feel. The lowercase keeps a compact, approachable structure while capitals read as bold, simplified silhouettes with minimal interior detail.
Best suited for attention-grabbing display work such as posters, playful branding, packaging, kids’ materials, stickers, and social graphics. It performs especially well in short headlines and punchy phrases where its chunky silhouettes and lively rhythm can carry the message without needing fine detail.
The overall tone is humorous and lighthearted, with a handmade, doodled energy that feels casual rather than formal. Its exaggerated weight and bouncy irregularity suggest kid-friendly, snackable messaging—more expressive than neutral—while still staying legible at display sizes.
The design appears intended to deliver maximum personality through bold, rounded silhouettes and deliberate irregularity, emulating a hand-drawn or cut-paper aesthetic. It prioritizes charm and immediacy over typographic neutrality, aiming for a friendly, comedic presence in display settings.
Distinctive details include teardrop-like bowls and counters, bulbous curves, and occasional notch-like ink traps or inward dents at joins. Numerals follow the same playful massing, with simplified shapes and occasional quirky cut-ins that add character. Spacing appears generous and the word shapes are highly textured, making the font feel lively in short bursts.