Sans Normal Usmaz 3 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, interfaces, signage, packaging, modern, clean, dynamic, neutral, technical, readability, modernity, efficiency, momentum, versatility, oblique, crisp, open, smooth, rational.
This typeface presents a slanted, sans-serif construction with smooth, elliptical curves and clean terminals. Strokes keep a consistent, controlled modulation, with rounded bowls in characters like C, O, and Q contrasted by straight, slightly tapered diagonals in A, K, V, and W. Spacing feels open and even, and the overall silhouette reads as broad and steady, helping counters stay clear in both uppercase and lowercase. Numerals follow the same oblique rhythm, with simple, legible shapes and unobtrusive detailing.
It works well for branding systems that want a modern, kinetic voice without heavy stylization, and for editorial applications where an oblique sans can add emphasis and pace. The open spacing and clear forms also suit UI labels, dashboards, and wayfinding, where quick recognition matters. It can serve effectively in packaging and promotional materials that benefit from a sleek, contemporary texture.
The overall tone is contemporary and composed, with an energetic forward lean that adds momentum without becoming informal. Its neutrality makes it feel professional and utilitarian, while the slant introduces a subtle sense of motion suited to modern interface and brand contexts.
The design appears intended as a versatile oblique sans that balances clarity with a sense of motion. Its consistent curves, restrained stroke behavior, and open construction suggest an emphasis on readability and system-friendly uniformity while still providing an expressive, forward-leaning stance.
The sample text shows stable word color and good inter-letter rhythm, with rounded forms staying consistent across sizes. Lowercase shapes are straightforward and readable, with clean joins and uncluttered apertures that support continuous text.