Sans Normal Sagof 7 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, kids branding, menus, playful, handmade, quirky, casual, friendly, human warmth, space saving, casual display, friendly tone, condensed, rounded, monoline, tall, bouncy.
A tall, condensed sans with softly rounded terminals and a mostly monoline stroke. Curves are slightly irregular and the verticals have a gentle wobble, giving the letters a hand-drawn feel while maintaining consistent structure. Proportions skew narrow with long ascenders and descenders, open counters, and simple, unembellished forms that keep the texture light and readable.
It works best for short-to-medium display copy where a playful, handcrafted voice is desirable—such as posters, packaging, menu headings, children’s materials, and casual branding. The condensed build can also help fit longer titles into tight spaces without becoming heavy.
The overall tone is informal and approachable, with a whimsical, slightly goofy energy. Its uneven, human rhythm suggests something crafted rather than engineered, making text feel conversational and animated.
The design appears intended to blend the clarity of a simple sans with the warmth of hand lettering. Its narrow proportions and lively irregularity aim to create an expressive display face that remains clean enough for general-purpose headings.
The font’s narrow footprint creates a compact horizontal rhythm, while the rounded ends and subtle irregularities prevent it from feeling rigid. Numerals follow the same tall, friendly style and sit comfortably alongside the letters for mixed copy.