Sans Normal Ilriv 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, friendly, bubbly, cheerful, chunky, approachability, impact, legibility, fun, rounded, soft, blunt, compact, cartoonish.
A heavy, rounded sans with soft terminals and generous curve geometry throughout. Strokes are thick and even, with large counters that stay open despite the weight, and joins are smoothly modeled rather than sharp. Many glyphs show gently flattened curves and slightly squarish rounding, giving the shapes a sturdy, molded feel. The uppercase is broad and blocky, while the lowercase keeps single-storey forms and simple construction, producing an overall bubbly rhythm with clear, high-impact silhouettes.
Best suited to display settings where friendliness and impact are needed—posters, big headlines, product packaging, and bold brand marks. It can also work for short UI labels or signage when a welcoming, informal tone is desired, though its weight and rounded shapes will dominate longer passages.
The tone is warm and upbeat, leaning toward a toy-like, approachable personality rather than a technical or corporate voice. Its thick, soft forms feel inviting and confident, with a humorous, lighthearted energy that reads well at a glance.
The design appears intended to deliver maximum visibility with a soft, approachable voice, using rounded construction to keep the heavy weight feeling friendly rather than aggressive. Its simplified letterforms and consistent stroke behavior suggest a focus on quick readability and a fun, contemporary presence.
Spacing appears comfortable for such a heavy style, and the round dots and terminals reinforce a cohesive, soft-edged texture in text. Numerals follow the same rounded, simplified approach, prioritizing bold presence and easy recognition over precision detailing.