Slab Normal Yihe 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Boton' by Berthold, 'Kondolar' by Cadson Demak, 'Cargan' and 'Shandon Slab' by Hoftype, 'Prelo Slab Pro' by Monotype, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports branding, confident, retro, friendly, energetic, sporty, impact, readability, retro appeal, friendly emphasis, rounded, soft corners, sturdy, compact joins, blocky.
A heavy, slanted slab serif with broad, sturdy letterforms and softened corners. The strokes are thick and steady with moderate contrast, and the serifs read as blunt, bracketed slabs that keep counters open and shapes stable. Curves are generously rounded (notably in C, O, S, and the lowercase bowls), while the overall construction stays compact and blocky, creating a strong, even rhythm in text. Numerals follow the same chunky, rounded slab logic, matching the letters in weight and footprint.
Best suited to headlines, posters, and punchy branding where a robust, friendly slab serif can carry impact. It should also work well for packaging and signage that benefit from strong shapes and quick readability, especially when a retro-leaning, energetic voice is desired.
The tone is bold and upbeat, with a vintage, poster-like presence that feels approachable rather than severe. Its slanted stance and cushioned slabs suggest motion and confidence, lending a lively, slightly nostalgic character suited to attention-grabbing typography.
The design appears intended as a versatile, high-impact slab serif that balances toughness with warmth through rounded terminals and bracketed slabs. It aims to deliver clear, confident emphasis in short-form typography while maintaining coherent texture in multi-line display text.
Spacing appears generous enough to prevent the heavy strokes from clogging at display sizes, and the consistent rounding helps maintain clarity across mixed-case settings. The italic angle is noticeable but not extreme, keeping words readable while adding forward momentum.