Sans Normal Ugmih 9 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, elegant, refined, fashion, modern, luxury tone, italic emphasis, display clarity, modern elegance, calligraphic, swashy, slanted, crisp, airy.
A high-contrast italic with smooth, round counters and a gently calligraphic stroke flow. Curves are clean and elliptical, while terminals are tapered and often sharpen into wedge-like finishes, producing a crisp, polished silhouette. Proportions feel open and slightly condensed in places, with pronounced diagonals and a lively rhythm across both capitals and lowercase. Numerals echo the same contrast and slant, with flowing curves and thin hairlines that emphasize a graceful, display-oriented texture.
Well-suited to headlines, subheads, and short passages where contrast and slant can add sophistication—such as editorial layouts, fashion/beauty branding, premium packaging, and promotional posters. It can also work for pull quotes or lead-in text when set with comfortable spacing and sufficient size to preserve the hairlines.
The font conveys a poised, upscale tone—stylish and confident without feeling ornate. Its sheen of contrast and forward slant suggests motion and sophistication, aligning with contemporary luxury and magazine aesthetics. Overall it feels cultured, expressive, and intentionally sleek.
The design appears intended to deliver an elegant italic voice with contemporary, rounded construction and dramatic contrast—prioritizing style, pace, and visual refinement for display and editorial settings.
The italic angle is prominent and consistent, and the contrast creates a bright, shimmering color in text where thin strokes recede and thick strokes anchor the line. Round letters (like o, c, e) are especially smooth and controlled, while diagonal forms (v, w, x, y) add a sharp, dynamic cadence. The overall impression favors clarity and elegance over ruggedness or neutrality.