Sans Normal Atrik 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, friendly, functional, legibility, versatility, clarity, neutrality, humanist, open, rounded, crisp, straightforward.
This typeface is a clean sans with gently rounded curves and crisp terminals. Proportions are balanced and fairly uniform, with open apertures and uncomplicated construction that keeps counters clear at text sizes. Strokes remain steady with minimal modulation, and the overall rhythm is even, mixing soft circular forms (C, O, e) with straightforward verticals and diagonals (H, N, V, W). Spacing appears comfortable rather than tight, supporting clear word shapes in running text.
It performs well for interface copy, product content, and general-purpose editorial settings where consistent readability is the priority. The open shapes and steady rhythm also make it a good option for labels, navigation, and informational signage, as well as slides and documents that need a clean, contemporary voice.
The overall tone is neutral and modern, aiming for clarity over personality. Its soft rounding and open forms add a mildly approachable, friendly feel without becoming informal or playful. The impression is practical and dependable, suited to everyday communication.
The design intention appears to be an all-purpose sans optimized for legibility and a calm, contemporary texture. It prioritizes simple geometry, open counters, and predictable letterforms to stay unobtrusive across a wide range of everyday applications.
Round letters stay close to true ovals, while diagonals and joins are kept simple and direct. Figures are plain and readable with consistent width and clear differentiation, supporting straightforward numeric communication alongside text.