Sans Normal Asgem 20 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, versatility, clarity, contemporary feel, system consistency, geometric, open apertures, high legibility, even color, rounded bowls.
This is a clean sans with largely geometric construction and smooth, round curves paired with straight, crisp terminals. Stroke contrast is minimal, producing an even typographic color, while counters are generous and apertures stay open for clarity. Proportions feel balanced and contemporary, with rounded bowls (C, G, O, Q) and straightforward, functional joins throughout. Numerals are clear and familiar, with a simple, readable set that matches the letterforms’ restrained structure.
It suits interface typography, product/brand systems, and general-purpose communication where a clean, contemporary sans is needed. The open shapes and even color make it effective for both short headlines and longer passages, as well as wayfinding or informational signage at moderate sizes.
The overall tone is neutral and modern, with a calm, workmanlike presence that reads as approachable rather than expressive. Its geometry gives it a contemporary, tech-adjacent cleanliness, while the round forms keep it from feeling overly rigid.
The design appears intended as a versatile, all-around sans that prioritizes legibility, consistency, and a contemporary geometric feel. It aims to perform reliably across many contexts without drawing attention to idiosyncratic details.
Letter shapes emphasize clarity over personality, avoiding unusual terminals or decorative quirks. In text, spacing and rhythm appear steady, supporting continuous reading and consistent headline settings.