Serif Normal Attu 3 is a very bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, display, editorial, book covers, branding, dramatic, elegant, classic, assertive, expressiveness, impact, classic flair, editorial emphasis, swashy, calligraphic, bracketed, ink-trap hints, ball terminals.
This typeface is a bold, high-contrast italic serif with strongly inclined letterforms and a distinctly calligraphic stress. Strokes swell and taper sharply, with thin hairlines and thick main stems creating a crisp, sculpted rhythm. Serifs are bracketed and often flare into wedge-like terminals, while several letters introduce subtle swashes and curled finishes (notably in forms like J, Q, y, and g). The lowercase shows compact, energetic shapes with pronounced joins and occasional teardrop/ball terminals, giving text a lively, forward-driving texture.
Best suited to headlines, subheads, pull quotes, and other display sizes where the contrast and swashy details remain clear. It can add personality to editorial layouts, posters, packaging, and branding marks that benefit from a classic-yet-expressive italic serif presence.
The overall tone is theatrical and refined, combining classic serif sophistication with a decorative, expressive italic flair. It reads as confident and attention-seeking, lending a sense of drama and momentum to headings while still retaining an editorial, traditional voice.
The design appears intended to deliver a traditional serif foundation with heightened italic expressiveness—using contrast, bracketed serifs, and decorative terminals to create a bold, stylish voice for prominent typographic moments.
The design’s standout feature is its combination of sharp contrast with decorative terminal behavior—curled tails, hooked strokes, and accent-like flicks—resulting in a distinctive silhouette at word level. Numerals share the same italic motion and contrast, with curved entries and exits that keep figures visually consistent with the text.