Sans Normal Lomas 12 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Grotesco' by Latinotype, 'Alergia Grotesk' by Machalski, 'Malmo Sans Pro' by Martin Lexelius Core, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, energetic, sporty, punchy, retro, attention, impact, motion, display strength, slanted, rounded, blocky, soft corners, compact.
This typeface is a heavy, right-slanted sans with broad, rounded bowls and blunt terminals. Strokes are consistently thick with gently softened corners, giving letters a sturdy, molded look rather than a sharp, cut construction. Counters are relatively tight in the round letters, and the overall rhythm is compact, with a slight forward lean that emphasizes motion. The lowercase shows single-storey forms (notably a and g) and simple, robust shapes; the numerals are similarly chunky and highly uniform in color.
It works well for headlines and short emphatic copy where impact and motion are desirable, such as posters, branding marks, sports or event graphics, and bold packaging callouts. In longer passages or small sizes, the heavy color and tight apertures may reduce clarity, so it’s best used as a display face or paired with a lighter text companion.
The overall tone is assertive and kinetic, with a strong, poster-like presence. Its slant and dense blackness suggest speed and confidence, leaning into a sporty, retro display feel rather than a quiet, editorial voice.
The letterforms appear designed to deliver maximum visual punch with a forward-leaning stance, combining rounded geometry and substantial weight for immediate attention. The goal seems to be a friendly-but-forceful display italic that stays clean and sans-like while projecting speed and confidence.
The design reads best at larger sizes where the tight counters and heavy joins have room to breathe. The italic angle is consistent across the set, and the rounded geometry keeps the weight from feeling overly aggressive despite its density.