Sans Contrasted Pehi 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, display, magazine, branding, posters, editorial, dramatic, refined, authoritative, classic, high impact, editorial tone, modern classic, compact display, luxury feel, vertical stress, hairline joins, sharp terminals, narrow counters, sculpted curves.
This typeface uses a strongly vertical, columnar construction with pronounced thick-to-thin modulation. Stems are heavy and compact while curves pinch into fine hairlines, giving bowls and apertures a carved, high-tension feel. Terminals are crisp and mostly unbracketed, with minimal ornament; many characters read as tall and slightly condensed, with tight internal counters and a consistent vertical rhythm. Numerals and capitals present as sturdy blocks punctuated by delicate joins and hairline diagonals.
It is best suited to headlines, pull quotes, magazine layouts, and branding where high contrast and compact proportions can deliver impact. It will also work well for posters and packaging that benefit from a refined, authoritative feel, particularly at medium-to-large sizes.
The overall tone is assertive and editorial—formal enough for serious contexts, but dramatic due to the extreme modulation and tall proportions. It suggests luxury and tradition without leaning into overtly decorative detailing, producing a poised, high-impact voice.
The design appears intended to deliver a modern, high-contrast display voice with a clean, minimally embellished structure. Its tall proportions and strong vertical emphasis aim to create a commanding silhouette and an editorial texture that stands out in short-form typography.
In text, the heavy verticals create strong striping, especially in mixed-case lines, while the hairline connections add sparkle at larger sizes. The design’s tension is most noticeable where curves meet stems, which creates a crisp, slightly theatrical texture.