Sans Normal Linoh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'ITC Quay Sans' by ITC, 'Passenger Sans' by Indian Type Foundry, 'Point Panther' by Sarid Ezra, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, friendly, impact, motion, modernity, approachability, emphasis, oblique, rounded, compact, punchy, smooth.
A heavy, oblique sans with smooth, rounded construction and substantial stroke mass. Curves are broad and even, with minimal modulation, while terminals are clean and slightly softened rather than sharply cut. The slant is consistent across capitals, lowercase, and figures, giving lines a strong forward motion. Counters stay open for a bold style, and overall proportions feel compact and sturdy, with a rhythmic, slightly condensed presence in text.
Best suited for attention-grabbing headlines, display copy, and branding where a strong, fast-moving voice is needed. It works well for sports and fitness graphics, promotional posters, packaging, and bold social media layouts, and can handle short emphasis text where dense color and slanted momentum are desirable.
The tone is energetic and confident, with a sporty, headline-driven feel. Its forward lean and dense weight create urgency and impact, while the rounded shapes keep it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a contemporary, rounded sans structure, using a consistent oblique angle to imply speed and action. Its heavy weight and smooth geometry suggest a focus on clear, modern display typography for marketing-oriented contexts.
Uppercase forms read blocky and stable, while lowercase letters add friendly roundness in bowls and shoulders. Figures are similarly robust and slightly angled, matching the text color well for bold numeric callouts.