Sans Normal Lirey 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, strong emphasis, high impact, dynamic tone, modern utility, slanted, geometric, rounded, sturdy, compact.
A heavy, right-slanted sans with broad, rounded bowls and clean, unmodulated strokes. Curves are smooth and geometric, while terminals and joins stay crisp, giving the forms a sturdy, blocky presence without sharp contrast. Spacing reads fairly tight and the overall rhythm is compact, with large counters in letters like O, Q, and P helping preserve clarity at display sizes. Numerals follow the same robust construction, with strong, simplified shapes that match the letterforms.
This font performs best in short, prominent text such as headlines, posters, sports and event branding, and bold packaging callouts. The compact, heavy forms also suit wayfinding and signage where a strong silhouette is helpful, especially when set with generous size and breathing room.
The tone is assertive and high-impact, with a forward-leaning stance that suggests motion and urgency. Its bold, simplified geometry feels contemporary and utilitarian, suited to messages that need to land quickly and loudly.
The design appears intended as a forceful, contemporary workhorse italic for display use—delivering strong emphasis with minimal stylistic distraction. Its geometric roundness and consistent stroke behavior aim for quick recognition and a cohesive, energetic typographic voice.
The slant is consistent across caps, lowercase, and figures, and the rounded geometry keeps the weight from feeling harsh. The lowercase shows single-storey shapes where expected and a simple, upright-like construction translated into an oblique stance, contributing to a straightforward, no-nonsense texture in paragraphs.