Sans Normal Goman 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, advertising, packaging, modern, clean, friendly, dynamic, informal, readability, versatility, approachability, contemporary tone, emphasis, humanist, open, rounded, soft, airy.
This typeface is a slanted sans with gently rounded shapes and a smooth, low-contrast stroke. Curves are broad and open, with simplified terminals and minimal detailing, creating an even, uncluttered texture in text. The proportions feel balanced and contemporary, with clear counters and a steady rhythm; round letters stay cleanly elliptical, while diagonals and joins remain straightforward and consistent. Numerals follow the same soft, open construction, with readable forms and an overall lightweight presence.
It works well for UI labels, product interfaces, and digital communications where a clean, contemporary italic voice is needed. The open, rounded forms also suit branding, advertising, and packaging, and it can serve as a supporting text or emphasis style in editorial layouts.
The overall tone is modern and approachable, combining a crisp sans structure with an energetic forward slant. It feels casual but tidy—more friendly than formal—making it suitable for communication that should read as contemporary and human.
The design appears intended as a versatile italic sans for modern systems, providing a friendly, readable tone with restrained styling. Its focus on open shapes and smooth curves suggests an emphasis on clarity and ease of use across headlines and text settings.
In running text the spacing appears comfortable and the slant is consistent, helping maintain flow without becoming overly stylized. The shapes favor clarity over quirks, and the rounded construction gives headings a smooth, polished look while staying unobtrusive in longer passages.