Cursive Segov 7 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: greeting cards, packaging, craft branding, social posts, invitations, playful, friendly, whimsical, casual, handmade, handwritten warmth, casual display, personal tone, craft aesthetic, brushy, rounded, bouncy, looping, monoline-ish.
A lively handwritten script with a brush-pen feel and noticeable contrast between thick downstrokes and thinner connecting strokes. Letterforms are tall and relatively narrow, with rounded terminals, soft joins, and frequent looped ascenders/descenders that give the line a continuous, flowing rhythm without strict uniformity. The baseline is mostly steady but the strokes have an organic wobble and variable stroke tapering, reinforcing a drawn-by-hand character. Figures are similarly informal and slightly condensed, matching the upright, vertical emphasis of the alphabet.
This font works well for short to medium lines where an informal, personal voice is desired—greeting cards, invitations, product labels, boutique packaging, and social media graphics. It can also serve as an accent face for headings or pull quotes when paired with a quieter sans or serif for body text.
The overall tone is upbeat and approachable, with a light, crafty charm that feels personal and conversational. Its buoyant curves and looping forms read as informal and expressive rather than polished or corporate.
The design appears intended to emulate quick, confident brush handwriting with a friendly, modern script sensibility—prioritizing warmth and expressiveness over strict regularity.
Capitals are simplified and airy, often built from a single dominant stroke with minimal embellishment, while lowercase forms rely on loops and open counters for clarity. Spacing appears slightly irregular in a natural way, which adds personality but can create a more textured color in longer passages.