Sans Normal Abgoy 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric and 'Anona' by Nova Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, clean, modern, approachable, lively, neutral, everyday readability, subtle emphasis, modern utility, friendly tone, oblique, humanist, open apertures, rounded terminals, smooth curves.
This is an oblique sans with smooth, rounded curves and low stroke modulation. Letterforms are built from broad elliptical bowls and open apertures, with a steady, even rhythm across uppercase and lowercase. Terminals tend to finish with softly rounded, slightly angled cuts that reinforce the slanted construction. Proportions are balanced and readable, with straightforward geometry in the caps and more fluid, single-storey forms in the lowercase where applicable, producing a cohesive, contemporary texture in paragraphs.
It works well for UI copy, product surfaces, and brand systems that need a contemporary sans with a subtle slanted emphasis. The clear shapes and open counters make it suitable for editorial subheads and short-to-medium passages, while the steady rhythm can also serve directional graphics and signage where a forward-leaning, modern voice is desired.
The overall tone is modern and uncomplicated, with a friendly, accessible feel created by the rounded shaping and open counters. The slant adds motion and a mild sense of informality without becoming expressive or decorative. It reads as practical and current, suitable for interfaces and everyday communication.
The design appears intended as a versatile oblique sans for general-purpose typography—clean enough for functional settings, but softened by rounded construction to feel approachable. The consistent slant suggests a built-in emphasis style aimed at adding momentum and personality without sacrificing legibility.
In the samples, spacing and counters stay open enough to maintain clarity at text sizes, while the oblique angle creates a consistent forward lean across letters and numerals. Numerals follow the same smooth, rounded logic as the letters, keeping the set visually unified.