Sans Normal Dorig 3 is a light, wide, low contrast, upright, normal x-height font.
Keywords: branding, editorial, packaging, ui text, posters, modern, friendly, airy, clean, playful, approachability, clarity, modernity, versatility, soft geometry, geometric, rounded, monoline, open apertures, humanist touch.
A clean, monoline sans with generously rounded bowls and a slightly lively, hand-drawn regularity. Curves are built from near-circular geometry, while terminals are softly finished and lightly tapered, keeping edges from feeling mechanical. Proportions run broad with open counters and clear apertures, and the overall rhythm is even without becoming rigid. Uppercase forms stay simple and legible, while lowercase shows subtle personality in the single-storey a and g, a rounded-shoulder n/m, and gently hooked descenders that add movement without sacrificing clarity.
This font suits branding systems that want a modern, approachable voice, as well as editorial layouts where a light, open texture helps maintain readability. Its rounded construction works well for packaging and lifestyle messaging, and it can serve in UI or product text where clarity and friendliness are both desired. In larger sizes it holds up nicely for posters and headlines that benefit from soft geometry.
The tone is contemporary and approachable, balancing a crisp geometric base with small organic nuances. It reads calm and friendly, with enough softness to feel welcoming and slightly playful rather than strictly corporate.
The design appears intended to deliver a clean geometric sans experience while avoiding cold precision, using subtle irregularity and softened terminals to add warmth. It aims for versatility across display and text contexts by keeping forms simple, counters open, and rhythm steady.
Numerals appear straightforward and readable, matching the round construction of the letters; the 0 is oval and open, and curved figures like 2, 3, 5, and 9 keep smooth continuity with the rest of the design. Overall spacing feels comfortable, supporting a relaxed texture in running text.