Print Vamum 12 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, labels, friendly, quirky, casual, playful, approachable, hand-printed feel, casual tone, everyday readability, friendly branding, monolinear, rounded, soft terminals, humanist, loose rhythm.
A tall, slim handwritten print with mostly monoline strokes and gently rounded corners. Letterforms are simple and open, with a slightly bouncy baseline and subtle irregularities that keep the texture lively without becoming messy. Curves are narrow and vertical-leaning, counters are modest, and terminals are typically softened; occasional small hooks and spur-like endings add a hand-drawn flavor. The lowercase stays clean and legible with straightforward bowls and stems, while the caps read as elongated and airy, giving the overall set a light, vertical presence.
It works well for short to medium-length copy where an approachable, hand-lettered voice is desired—such as packaging, café menus, labels, posters, and social graphics. The narrow proportions also make it useful when space is tight in headlines or brand lockups while still staying readable.
The font feels personable and informal, like neat marker or pen lettering used for quick labels or casual notes. Its narrow, tall rhythm and soft terminals create a friendly tone with a mild quirky edge, suitable for content that wants to sound relaxed rather than formal.
The design appears intended to mimic tidy, hand-printed lettering with a controlled, legible structure. By combining consistent stroke weight with small human irregularities and rounded finishing, it aims to deliver a casual, friendly tone that remains clear in everyday display and text situations.
Stroke behavior is consistent enough for continuous reading, but the slight size and curve variations keep it from looking mechanical. Numerals follow the same narrow, rounded construction, maintaining a cohesive handwritten texture across text and figures.