Serif Normal Pekep 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, dramatic, fashion, refined, premium display, editorial impact, classic refinement, brand voice, hairline serifs, bracketed serifs, ball terminals, vertical stress, crisp.
A crisp, high-contrast serif with prominent thick-to-thin modulation and delicate hairline serifs. Capitals are broad and stately with sharp apexes and clean, bracketed feet, while curves show a distinctly vertical stress. The lowercase keeps a traditional, readable skeleton with compact joins, rounded bowls, and occasional ball-like terminals and teardrop finishes that add sparkle. Numerals are similarly contrasty and sculpted, with strong vertical stems and fine finishing strokes that read best when given room.
Well-suited to magazine headlines, display typography, and brand identities that want a luxurious, high-end impression. It can also work for pull quotes and short editorial passages when set with comfortable tracking and line spacing to preserve the thin details.
The overall tone is polished and dramatic, projecting a premium, fashion-forward personality. Its sharp contrasts and refined detailing create a sense of elegance and authority, with a classic editorial feel rather than a purely bookish one.
The design appears intended to deliver a contemporary take on classic high-contrast serif letterforms, optimizing for impact in display and editorial contexts while retaining familiar, conventional proportions for readability.
At larger sizes the fine serifs and hairlines become a key part of the character, producing a bright, shimmering texture across lines of text. The wide capitals and pronounced contrast can create assertive headline rhythm, especially in all-caps settings.