Sans Normal Askam 11 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, clean, friendly, modern, neutral, approachable, clarity, approachability, versatility, modernity, rounded, open, crisp, geometric, even.
A clean sans with gently rounded construction and smooth, continuous curves paired with straightforward straight strokes. Stroke weight stays even throughout, giving a clear, uncluttered texture in both uppercase and lowercase. Counters are open and circular/oval, with simple terminals and minimal modulation; joins and curves are handled with a soft, consistent radius. The overall rhythm is tidy and legible, with balanced proportions that keep forms stable without feeling rigid.
Well-suited for interface copy and product experiences where clean rendering and quick recognition matter. It also fits contemporary branding, packaging, and signage that benefits from a friendly, rounded sans voice, and works comfortably for short-to-medium editorial text where an even, modern texture is desired.
The tone is modern and friendly, with a calm, neutral voice suitable for everyday communication. Its rounded geometry reads approachable and contemporary rather than technical or formal, maintaining clarity while avoiding sharp aggressiveness.
Designed to provide a straightforward, contemporary sans with softened geometry and dependable legibility. The consistent stroke and rounded forms suggest an intention to feel approachable and versatile across both display sizing and general text use.
Uppercase shapes lean toward geometric clarity (notably the round letters), while lowercase maintains simple, single-storey forms where expected, supporting a casual, readable texture. Numerals appear straightforward and consistent with the letterforms, matching the same rounded, even-stroke logic.