Slab Contrasted Hoda 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Paralucent Slab' by Device, 'Vitesse' by Hoefler & Co., 'Quitador' by Linotype, 'Etelka Slab' by Storm Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, retro, punchy, industrial, impact, emphasis, athletics, nostalgia, ruggedness, blocky, bracketed, oblique, compact, sturdy.
A heavy, oblique slab serif with compact proportions and a strong, poster-like silhouette. Strokes are largely uniform with only modest modulation, while the serifs read as broad, rectangular slabs with subtle bracketing that helps smooth joins. Counters are relatively tight and apertures lean toward closed, reinforcing a dense rhythm; rounded forms (C, O, Q) are squarish in feel due to the weight and slab terminals. The italic slant is consistent across caps, lowercase, and figures, giving lines of text a forward-leaning momentum without becoming cursive.
Best suited for short, high-impact text such as headlines, posters, event graphics, and branding marks where strong typographic color is an advantage. It can also work for packaging and signage that benefits from an energetic, rugged presence, especially when set with generous tracking and ample leading to avoid crowding.
The overall tone is bold and energetic, with a distinctly vintage, athletic flavor. Its oblique stance and chunky slabs communicate urgency and confidence, evoking classic sports lettering, workwear branding, and mid-century display typography.
This font appears designed to deliver maximum impact with a forward-leaning, athletic voice: sturdy slabs, dense spacing, and an emphatic slant aimed at display typography and branding applications that need speed and strength.
The design’s firmness comes from broad horizontals and slab endings that stay prominent even in smaller shapes, while the heavy weight compresses internal space and increases color on the page. The figures match the letterforms’ stance and density, supporting cohesive headline and callout settings.