Sans Other Fuhi 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'København C' and 'København CS' by Fontpartners (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, event promos, stencil, industrial, playful, retro, attention grabbing, stencil effect, graphic identity, display emphasis, slablike, chunky, punchy, cutout.
A heavy, chunky sans with simplified geometry and compact counters, built from broad verticals and blunt terminals. The defining feature is a repeated vertical cutout/notch motif that slices into many glyphs (notably round letters and several capitals), creating a stencil-like, segmented silhouette. Curves are broad and squarish, joins are sturdy, and spacing feels intentionally tight and poster-oriented, producing a dense, high-impact texture in text.
Best suited for display settings where the cutout motif can be appreciated: posters, headlines, bold branding marks, packaging titles, and event or nightlife promotion. It can also work for short, high-contrast statements on signage or social graphics, but is less appropriate for long-form reading at small sizes.
The cutout construction gives the face an industrial, stamped-sign feel while the exaggerated mass and rounded forms keep it friendly and slightly cartoonish. Overall it reads as bold, attention-grabbing, and graphic—more expressive than neutral, with a retro display flavor.
The design appears intended to deliver maximum visual impact through extreme weight and a distinctive cutout system, differentiating otherwise simple sans shapes with a stencil-like, graphic identity.
The notch/cut treatment is consistent enough to act like a signature, but it also adds internal white shapes that can visually merge in smaller sizes. Numerals and round letters emphasize the split/cut effect most strongly, reinforcing a sign-paint/stencil impression.