Sans Normal Abraf 23 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Ryker' by HeadFirst (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui text, posters, modern, friendly, clean, casual, approachable, clarity, approachability, contemporary tone, text versatility, brand voice, rounded, humanist, open, airy, smooth.
A slanted sans with smooth, rounded construction and open counters. Strokes stay even and clean with minimal modulation, and terminals are generally soft rather than sharply cut. The proportions feel generously spaced with broad letterforms and an elevated x-height that keeps lowercase shapes prominent, while the slant and curved joins create an easy, flowing rhythm in text.
Well-suited to branding and product communication where a friendly, contemporary tone is needed, as well as editorial pull quotes, headings, and short-to-medium text. The open shapes and smooth curves also make it a good option for UI labels and marketing collateral that benefits from a light, fluent italic voice.
The overall tone is modern and approachable, balancing a contemporary simplicity with a relaxed, conversational feel. Its italic stance adds motion and informality without becoming decorative, giving it a friendly, everyday voice suitable for brand and interface language.
The design appears intended to deliver a modern italic sans that reads clearly while feeling warm and informal. It prioritizes smooth geometry, openness, and an energetic rhythm to stay legible in text while remaining distinctive in display contexts.
Round letters like O and Q read as near-circular, while diagonals (V, W, X) are straightforward and crisp, reinforcing a clean geometric impression. The lowercase maintains clear differentiation and remains legible at text sizes, with a consistent slanted emphasis across letters and numerals.